Advance and inspire your marketing career

Semrush Skills for Claude: What they are and how to use them

You’ve heard about Skills. Now let’s open one up and put it to work. Join Noman Ahmad and Fernando Angulo for a practical introduction to Semrush Skills for Claude. You’ll learn what Skills are, how they help Claude follow a repeatable process, and how to find, install, and verify them, as well as h...

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Ask me anything about AI visibility

What improves AI visibility? How do you measure it? Bring your questions to a live AMA with Alexander Chernyshev, VP of Product at Semrush. No slides, no presentation. Just clear, practical answers.

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Cited, then ignored: Winning the ten seconds after an AI click

You’ve just won a click from Google or AI search: someone landed on your page. The next ten seconds will decide whether you keep them. Pages that don’t answer the intent behind the click don’t just lose the visitor. They can lose their AI visibility too. Fernando maps what Semrush citation data says...

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Why social buzz doesn’t guarantee search and AI visibility

Brand discovery no longer has a starting line. Someone watches a video, searches for a product, asks ChatGPT, reads the AI answer, and makes a purchase. Five moments. Your analytics only sees one. Your brand being talking about your brand is only part of the picture. What matters is also what peopl...

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How to win AI visibility with a topic-first approach

Everyone's chasing AI visibility. Almost nobody actually owns a topic yet. We analyzed 6 months of ChatGPT data across 1,094 topics to see which brands are pulling ahead. The result? Many of the brands you’d expect to lead their category don’t. If you want to know where your brand stands on the top...

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Claude + Semrush: Keyword strategy and competitor intelligence, built live

Two real jobs, done live: Job 1: Figure out what to publish next. We'll take a domain, its competitors, and Semrush keyword data, and turn that into a ranked list of topics, then build a full brief for the best one. Job 2: Figure out why a page is losing rankings. We'll pull up a page that's slippin...

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