Top Beauty & Cosmetics Websites in Kenya

Name: Top websites in Kenya (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.toolspire.one/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kenya, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

79.86K

18.2%14.53K

81.8%65.33K

↑165.57%

↑237.39%

Direct

boots.com

10.92K

7.48%817

92.52%10.1K

↑234.59%

↑135.59%

Direct

pakcosmetics.com

10.25K

1.44%148

98.56%10.1K

↑253.76%

↑3,936.18%

Direct

cultbeauty.co.uk

9.5K

2.55%242

97.45%9.26K

↑149.45%

↑534.09%

Direct

kiyobeauty.com

9.41K

1.53%144

98.47%9.26K

↑214.16%

↑4,794,400%

Direct

philipkingsley.co.uk

9.26K

-

100%9.26K

0%

Direct

davines.com

8.42K

-

100%8.42K

↑279.45%

↑327.72%

Direct

sephora.com

7.5K

66.26%4.97K

33.74%2.53K

↓4.61%

↓33.27%

Direct

deliverypharmacyke.com

5.29K

80.34%4.25K

19.66%1.04K

↓9.61%

↓27.06%

Search

randewoo.ru

5.06K

1.6%81

98.4%4.98K

↑434.46%

0%

Search

goldapple.ru

3.98K

0.05%2

99.95%3.98K

↑281.05%

0%

Search

beautyclick.co.ke

3.78K

73.91%2.8K

26.09%987

↓16.89%

↓46.09%

Search

yesstyle.com

3.25K

100%3.25K

-

↓43.01%

↓26.67%

Direct

beminimalist.co

2.88K

-

100%2.88K

0%

↑49.79%

Direct

shopmyshelf.us

2.46K

100%2.46K

-

↓70.61%

0%

Direct

superdrug.com

2.25K

55.69%1.25K

44.31%996

↑23.11%

↓13.17%

Search

sweetcare.com

2.15K

51.91%1.11K

48.09%1.03K

↑647.74%

↑39.72%

Search

rituals.com

2.13K

8.03%171

91.97%1.96K

0%

↓55.02%

Search

mynuface.com

1.77K

100%1.77K

-

↑140.9%

↑756.31%

Direct

ulta.com

1.71K

100%1.71K

-

↑39.51%

↓39.43%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kenya on June 2026

As of June 2026, fragrantica.com leads Beauty & Cosmetics in Kenya with 79.86K monthly visits. Its audience skews mobile-first (18.2% desktop / 18.2% mobile), and traffic is up month over month 165.57% and up year over year 237.39%. boots.com holds second with 10.92K visits and a mobile-leaning mix (7.48% desktop / 92.52% mobile), while pakcosmetics.com ranks third with 10.25K visits.

Across the leaders, philipkingsley.co.uk is the most mobile-first (100% of visits), whereas yesstyle.com is the most desktop-reliant (100%). Momentum favors reviewmentor.com in the latest month (55,000%), while incidecoder.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 45 of the top 100 sites are direct-led, 45 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kenya