Digital PR for AI visibility: 5 tactics + how to measure
Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to determine AI visibility ROI and revenue impact
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.
How to find AI visibility gaps with Semrush
Find AI visibility gaps with Semrush. Spot prompts and sources where competitors get cited but you don‘t.
The 9 Best Generative Engine Optimization (GEO) Tools of 2026
Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
How to measure AI share of voice using Semrush
Learn how to measure your AI share of voice in AI search with Semrush, so you can start improving it.
Why Brand Positioning Is Now an AI Search Variable
AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.
The 7 best AI visibility tools to win AI search in 2026
Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.