How to conduct an AI visibility audit with Semrush
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly with product teams to explain every tool and feature on the platform so marketers can find the right tools and do better work.
Author
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Create an AI Brand Visibility Report [+ Template]
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
Contributor
How to use Semrush for keyword research
Learn how to use Semrush to find what your audience searches for in Google and AI tools.
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.
How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.