Google Search expands agentic capabilities with information agents and Universal Cart
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google unveils Gemini 3.5 Flash and a redesigned ‘intelligent Search box’
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.
GA4 adds AI Assistant channel for referral tracking
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.
Google publishes guide to optimizing for generative AI search
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
Google’s AI Mode Could Soon Become the Default—or Maybe Not
Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
Google AI Mode Could Reshape Search: What SEOs Should Know
Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.
December 2024 Google Core Update
Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!
November 2024 Google Core Update
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
Exploring URL Volatility in Google's AI Overviews
Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.