What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
Technical SEO
Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.
How to do a website audit in 2026 (+ free tracker)
Learn how to do a website audit that covers your site’s SEO, AI visibility, user experience, and more.
301 Redirects: How to Use Them & How They Affect SEO
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.
7 Sitemap Examples: XML, HTML, and Visual Sitemaps
See XML, HTML, and visual sitemap examples from real sites—plus guidance on what to include in yours.
URL Shorteners: How They Differ and Why They Matter
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference). There are many different shortener options, and all come with different features. Depending on the URL shortener your business decides to use, you might have a dashboard that helps you schedule posts or track the success of different posts. This then brings about a list of inevitable questions: How many different URL shorteners are there, what is the best one, how do I get started and what can I gain?